Content and creative can influence each other in a variety of ways. Good content and copy writing is now seen as a major force in any good marketing. Giving value to the customer, telling the story and providing insight are all elements of how content will establish trust, need and desire to use your products and service.
Creative will help establish the visual connection people make with your business, it will provide an identity and will help bring your content to life. It’s a vital aspect of your brand, your products and your services and it needs to be concise, relevant and interesting all at the same time.
Content that matters.
Your content is vital to educating your customers, engaging your customers and forming relationships with your customers. Good content is used in a variety of ways, across all types of activity and its important it delivers the right results.
From technical product content, to educational, to regulatory to lighthearted content it’s vital to make sure your content depicts the right tone for the material its being used for, portraying the key messages that supports your brand.
Hello have written and provided content for all types of channels, including:
- Sales Literature
- Website content
- Industry whitepapers
Your creative will form the template upon which you will build your messages, content and brand. We work with a range of graphic designers to ensure the right person is available for the right brief. We understand how different industries will require different approaches and utilise the right design experience to suit.
We have vast experience across managing multiple creative projects which have included the following elements:
- Brand – new brand & redevelopment
- Campaign creative
- Event creative
- Sales literature
At Hello we work with you to create the design brief, and get the right designers on board. We then make sure the design concepts you get back are on brief and incorporate all the elements required to suit the channel (advert, social media, digital for example).
Ideas come from curiosity.
At Hello we will always look at the brief in it’s entirety and ensure that your design and content works together. We’ll look at all the angles, outside the box and everywhere we can to provide that unique, valuable aspect to your brief
Our experience has taught us about the detail we need to consider in every brief. Every piece of creative or content needs to support the bigger picture of depicting your business successfully – we always keep this broader view in mind.
We are also the advocate of your customer, everything has to make sense to them, appeal to them and motivate them and we will be their voice to ensure even the smallest of briefs are of relevance.
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