Customer engagement is about encouraging your target market and your customers to interact with your brand and your products. A great customer engagement strategy will help encourage brand loyalty and growth. It’s about your new customers you are targeting as well as your existing customers and their experience with you.
The customer journey.
Identify your customer journey from start to finish. You can then understand all the touch points you have with customers and create plans to ensure you talk to them in the right way, depending on where they are in their journey with you. If they are a prospect customer you will be looking to educate them as to what you do and to establish trust. If they are existing you will be looking to cement your relationship with them further by reiterating the reasons they use you and should continue to do so.
But it’s important to remember that your customer engagement should be driven by showing how you can add value to the customer, how you can provide them with the solution they need and why they should consider you.
Every aspect of your business.
Customer engagement can cover a wealth of channels and activities, from your advertising, your website and your social media activity through to your sales team, your customer service and any documentation.
Good customer engagement is good customer service.
There is no point implementing a marketing approach if it’s not then followed through in all aspects of your business – one negative interaction will destroy all the hard work in attracting that customer in the first place. Customer engagement and customer service are synonymous with each other.
Creating positive experiences.
Hello Marketing have worked in a range of businesses to help them understand & establish how they interact with their customers, to identify where the missing opportunities are and how to fill the gaps.
From working with sales & operational teams to supporting legal team requirements we have experience in looking at the whole picture and joining up the dots.
We’ll help get plans & actions in place to drive connections, increase engagement and identify opportunities.
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